Michael Kors has always been among the brands that innovate by including influencers as well as focusing on social media. Recently, Kors released his most current campaign, The Walk, which features four trendsetters with unique style personalities. It includes singer/songwriter, creator of Saint Heron as well as CEO of Saint Records Solange Knowles; designs Soo Joo Park as well as Nina Agdal; as well as Princess Olympia of Greece. Each woman showcases her own style in head-to-toe Michael Kors, shot on the streets of NYC.
To take everything one step further, Michael Kors has invited his fans to partake in the campaign by utilizing #sidewalkspotted for a possibility to be featured, not only on the special The walk page on MichaelKors.com, however likewise on his Instagram page. For so lots of young shoppers, social network is a main method to discover style motivation as well as research study new purchases, so it’s smart for Michael Kors to meld the two together. It’s not entirely interesting he’d take this step; Michael Kors has always been ahead of the game when it pertains to believing about new methods to excite his customers.
I like the campaign pictures of each of the women with their unique styles, as well as though it was (of course) a well-planned shoot, there’s something that feels much a lot more genuine as well as raw about the shots, when compared to a standard campagin. You can discover a few of my preferred pictures below, as well as if you want to take part in the campaign, identify @MichaelKors as well as utilize hashtag #sidewalkspotted for a possibility to be featured on the Michael Kors The walk web site as well as Instagram page.
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